Deborah Lewis is the Mobile Director at Overstock.com, one of the nation’s leading online retailers. We’ve worked extremely closely with Deborah on Overstock.com’s mobile website and their iPhone, iPad, and Android applications. If anyone can attest to our capabilities when it comes to mobile, it’s her. Here’s what she had to say:
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We Love Ideas
The purpose of this blog is to share things that make us proud, things that make us think, or things that make us react. It is a place for ideas, because we know that the only way an idea can be valuable is if it is shared — if it sparks a debate, changes someone’s mind, or reinforces something they already knew. We love ideas. We live off ideas. The work we do wouldn’t be possible without ideas.
Overall, it’s our goal to contribute to the larger conversation of branding, design, and marketing. Why are they valuable? How can they be done well? How can they have an impact on an individual, a corporation, or a culture? Anyone who is engaged in what they do thinks about their industry, their inspiration, and their philosophy. We sure do, and this blog is a place for us to collect those thoughts and share them with anyone who is interested. If you decide to poke around, please consider joining the conversation — we’d love to hear your thoughts.
Blog Roll
Client review from Overstock.com
Tivol Names New Agency of Record
Tivol, Kansas City’s iconic jewelry brand, has named Johnny Lightning Strikes Again its new agency of record. We will be assisting with all their creative initiatives, from the new Tivol.com that will be launching soon to a new advertising campaign slated for early next year.
Our newest client, Overstock.com
We’re very proud to announce the signing of our newest client, Overstock.com. Overstock.com, a technology-based retail company, has retained us to provide a variety of creative and consultative services, mostly to aid in the advancement of their mobile website and their iPhone, iPad and Android apps.
We’re Hiring!
Johnny Lightning Strikes Again is seeking to hire a talented graphic designer to help develop handsome solutions to business problems. We are very serious about doing good work, so it’s not terrible if needing to do your best borders on compulsive. But remember, the best designers find the best ways to work with others – no rock stars, please.
David featured in April issue of Thinking Bigger
An article written by David Cecil, our Director of Strategy, was featured in this month’s issue of Thinking Bigger, a Kansas City magazine dedicated to helping smart companies think bigger. David’s article focused on a topic that is near and dear to our heart at Johnny Lightning Strikes Again – how to make sure businesses are investing their marketing dollars wisely.
Stuff that does stuff
One of the most important questions we answer for our clients is how creative services can be leveraged to achieve their objectives. They know what an agency does, but they want to know what an agency can do for them. Since a lot of creative is subjective, we often find ourselves talking about intangible benefits — customer loyalty, emotional connection, and trust. Intangible benefits aren’t the whole story, however. Creative services, especially web and application development, can also provide a business with functional tools that make life easier.
Do right: Our process and the philosophy behind it
Do right
Our motto at Johnny Lightning Strikes Again is “do right,” and it is founded on three things that we believe to be true:
1) The purpose of creative has to be to help a business achieve their ultimate goal.
2) To do this, the work can’t just be good — it has to be right (and there is a huge difference).
3) The biggest enemy of doing the right work is making strategic decisions prematurely.
This is the foundation of our philosophy and it affects almost everything we do. The most noticeable impact, however, is found in the process we go through from the moment a project with a new or existing client is being considered to its completion. It works in three steps.
Starting a business by starting with branding
In 2010, we were at a poolside event and met an MBA student from a Kansas City college. Since Johnny Lightning Strikes Again is in the business of growing businesses, the conversation naturally turned to a concept for a bar & restaurant that he and a few of his fellow students were considering pursuing. Philosophies were shared, business cards were exchanged, and plans to discuss it over coffee were made. These conversations are always exciting, but they also highlight that there are a lot of hurdles to jump over to go from a concept to opening day.
In this case, there was one thing that made us believe that they had the right stuff to do it, however. They wanted to start with the brand.
Welcome to Kansas City, Snow & Company
Dear Snow & Company,
One year ago we met and you told us about your restaurant/bar concept. You didn’t have a location or a brand (that’s where we were to come in), but you were passionate about starting something great…something that would last. A few weeks ago, you opened your doors and served your first frozen cocktail. Congratulations, and welcome to Kansas City.
Your friends,
Johnny Lightning Strikes Again
P.S. For those of you who are interested, we’ll post something about the work we’ve been doing with Snow & Company before too long. In the meantime, you can read an article about them here and another one here (which includes a quote from our very own, David Cecil). Of course, if you’d like to check out Snow & Company in person, you can get the lowdown at snowandcompany.com.
Congratulations to The Rieger and Manifesto!
We’d like to take a moment to congratulate our clients The Rieger Hotel Grill & Exchange and Manifesto for cleaning house in The Pitch’s Best of Kansas City awards. They were awarded Best Restaurant, Best New Restaurant, Best Place for a Business Lunch, and Best Cocktail Menu. They also placed high in Best Chef (Howard Hanna), Best Bartender (Jenn Tosatto), Best Martini, and Best New Bar or Club.
Impressive, right? To read about some of the work we’ve done with The Rieger, click here.
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