We are brand engineers, because branding gives businesses a face, a personality, and the ability to be remembered. Without the right one, product awareness, customer loyalty, and effective creative are all but impossible. Branding is defined as the promotion of a company or product by means of advertising and distinctive design, so it is intrinsic to everything we do. Therefore, we create, we define, we manage, and we evolve brands by approaching all our work — from designing a logo to developing a website — with a focus on making sure that brand is memorable, appropriate, and strategically effective.
An important question to ask is, what isn’t branding? A brand is comprised of everything that people use to identify a company — and everything a business does sends a message. The truly successful companies realize that through careful branding, they can make sure that people are only identifying them by that which is carrying the right message.
Johnny Lightning Strikes Again is a full service creative agency, so branding is just one of many tools we can use to solve the problems that are affecting our clients’ ability to build their brand, improve sales, or achieve their objectives. For a comprehensive list of what we offer, visit our services page. If you are interested in considering us for your next branding project — or for any additional branding, design, or marketing needs — we’d love to hear from you through the form below.