Category Archives: Strategy

Behind every decision is a goal, and a reason why making that decision will aid in accomplishing that goal. There is a strategy behind everything, and when you are a creative agency that prides itself on the effectiveness of their branding, design, and marketing decisions, there is nothing you love to discuss more than strategy. Our strategy feed is where we can indulge that desire. It’s where we can discuss our creative strategy, react to strategy we see elsewhere, or offer advice for those considering strategies of their own.

The articles in our blog are divided into four categories — news, strategy, philosophy, and inspiration. Please feel free to browse around and, if you feel so inclined, join the conversation. If as you’re reading you decide that you’re interested in considering us to address your branding, design, and/or marketing needs, we’d love to hear from you through the form below. Happy reading!

User Interface Design

What is user interface design? In the past 30 years, the ways in which we interact with content have changed significantly. No longer do we simply pick up a piece of paper and read from left to right — we [...]

It isn’t just a matter of Flash vs HTML5

Jamie Kosoy wrote a great article that puts the HTML5 vs Flash “conflict” into perspective wonderfully: Pretend you were that student of mine, and pretend you started school 4 years ago. It’s your senior year now. In your freshman year, [...]

Logo mistakes

Branding and design aren’t topics normally discussed by media outlets like CNN and BBC. But when Gap rolled out a new logo, found out that everyone hated it, and took it back, that’s exactly what happened.

Pretty or effective?

We posted an article a few weeks ago that was called, “Effective or pretty?”  The point of it was to question whether designers had become so focused on being fancy strategic experts that we’ve lost sight of the fact that [...]

Beginner’s Guide To Graphic Design

Jessica Halfand and William Drenttel have put together an excellent little primer about the fundamentals of what Graphic Design is over at Design Observer, what matters it concerns itself with, and what effective Graphic Design means. It’s a broad overview, [...]

Effective or pretty?

We just passed around a great article by Mark Cook, a professor of graphic design at the University of Notre Dame, which questions what the purpose of a graphic designer should be. Here is an excerpt from the full article, [...]

Respecting convention

Derek Sivers recently posted an article titled Quit Quirks When Working With Others, and it made some good points about how virtues like “originality” can fail. He highlights how you’re sometimes doing everyone (yourself included) a disservice with your reinventions of [...]

Typography matters, people!

Typography is the “style and appearance of printed matter” and there is a reason that we bore clients to death discussing the brand ramifications of serif and sans serif fonts.  It matters! Cavs owner’s letter mocked for Comic Sans font

Good Designers vs. Great Designers (Part 2 – Communication)

In my last post, I brought up a question that everyone considering hiring a design firm will inevitably ask themselves – what is the difference between a good designer and a great designer?  I’d like to explore the first differentiator [...]

Web fonts! *shakes fist*

A List Apart just published an excellent article looking at the state of fonts on the web. It covers all the reasons to be optimistic as well as a few things to be concerned about.

We're a full service creative agency in Kansas City that specializes in solving business problems through strategic branding, design, and marketing.

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