If you are a physician whose goal is to revolutionize the medical office, you could do worse than partner with a creative agency whose goal has always been to design a website that will help revolutionize the medical office. OK, we’ll admit that hasn’t ALWAYS been our goal, but it got added to the list soon after we were contacted by exclusiveMD, Kansas City’s first concierge medical practice.
What is a concierge medical practice, you ask? That was our question also. Imagine for a moment that instead of showing up at a cold, sterile, uncomfortable office to see a doctor that barely had time to see you, you arrived for your appointment at a beautiful, comfortable facility to see a doctor that had become a trusted friend. Imagine that this doctor was available not just at the office, but also for house calls, by telephone, video chat, email, and IM. Sounds pretty good, right? That was our thought also.
We partnered with exclusiveMD to help take this vision, capture it visually, and apply it to the design of a clean, functional, website. Our process started as it always does, by diving into a new industry, with a new audience that needs to be reached by new means, and developing a strategy for their brand. From there, we applied our newly acquired expertise on their industry to the various disciplines that go into great web design – art direction, information architecture, user interface design, etc. The resulting website is a great example of how design can help to both directly communicate information while indirectly influencing perception. In simpler terms, websites with a lot of words can still be pretty.
