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The JLSA team working from home

If you’re a business owner or brand manager during this time, marketing, next to licking your neighbor’s door handle, may be the last thing on your mind. But it shouldn’t be. Countless studies show businesses that continue or even increase ad spend during a recession have a huge advantage. Plus, people are still spending money, just in different ways.

Here in Kansas City, a “Stay at Home” order was enacted on March 24th, leaving many businesses to wonder how to operate and what to do. Yes, everything sucks everywhere, but it doesn’t have to be bad for your brand long-term. READ MORE →