Over 80 years ago, Wholesum Family Farms started as one man planting a single crop in Sinaloa, Mexico. Today, it’s one of North America’s fastest growing organic producers, with operations in the United States and Mexico and store presence in Whole Foods and other supermarkets all across the country. They don’t take the produce business lightly—they are passionate believers in how sustainable, organic produce can help people live healthier lives.
Wholesum Harvest had a problem—they had all this great, certified organic produce, but didn’t have a strong enough digital presence to engage consumers, who were interested in the brand and what motivates them as a company, or commercial buyers, who were interested in pricing and availability. They approached us to develop a new website and communication strategy that would engage their audience segments, while increasing inquiries and orders.
To engage these two distinct audience segments, we developed a content-driven website that caters to both. For consumers, we created the Organic Living Blog, complete with organic food preparation videos and tons of recipes that can be sorted by produce type and recalculated based on number of servings. The blog serves as a resource for anyone interested in a healthier lifestyle and positions Wholesum Harvest as a leader in that space. For buyers, we created a section with everything they might need, including available produce and advice for point-of-purchase marketing. The website is responsive to the audience’s screen, so that all the recipes, how-to videos, produce availability and request forms can be accessed on a smartphone in the grocery store or a tablet in the kitchen at home.