Branding is a word that is used a lot – not just in our industry, but in the business world as a whole. But what is branding? It’s a slightly difficult question, because branding is often defined not by what it is, but by the most common applications of it. Branding is when you design a logo. Branding is when you design a website with a look-and-feel specific to that company. Branding is when you mark an animal with a branding iron. While all of these statements are true, none of them can really serve as a proper definition of branding.
Branding is the promotion of a particular product or company by means of advertising and distinctive design. It is a communication tool, used to capture the message of a company and deliver it through visuals. It is not something that a company does once and then checks off their list; it is an on-going process that enables businesses to increase their visibility and achieve their goals.
READ MORE →
If you are a physician whose goal is to revolutionize the medical office, you could do worse than partner with a creative agency whose goal has always been to design a website that will help revolutionize the medical office. OK, we’ll admit that hasn’t ALWAYS been our goal, but it got added to the list soon after we were contacted by exclusiveMD, Kansas City’s first concierge medical practice.
What is a concierge medical practice, you ask? That was our question also. Imagine for a moment that instead of showing up at a cold, sterile, uncomfortable office to see a doctor that barely had time to see you, you arrived for your appointment at a beautiful, comfortable facility to see a doctor that had become a trusted friend. Imagine that this doctor was available not just at the office, but also for house calls, by telephone, video chat, email, and IM. Sounds pretty good, right? That was our thought also.
READ MORE →