Armed Forces Bank is a full-service bank that serves military members across the world, the majority of which are new recruits who never walk into a branch and have little experience with handling finances. This and the fact they are gone for 8 to 12 weeks for basic training makes onboarding these customers especially tricky, which is why Armed Forces Bank approached us to help develop an onboarding and financial literacy campaign to turn these recruits into lasting customers who can start their financial lives on the right foot.