Rubik’s cubes, acting, not checking social media every half hour. A lot of things look easy from far away, but then you get closer to them and realize they are much more complicated. This is especially true when it comes to price quotes for marketing efforts. READ MORE →
Pearl Auto Group asked us to help with their branding as they launched a series of car dealerships. We said sure, for a free car. They said no. We said okay, deal!
We LOVE getting to do projects for Kansas City (have you seen our work for the KC Streetcar yet?). So when Central Bank of Kansas City came to us for help on a cause-related marketing campaign that funds community development, we couldn’t wait to get started. READ MORE →
When Phil Glynn first approached us for branding his Kansas City mayoral campaign, he was seen as the dark horse candidate in a hotly contested race that includes Quinton Lucas and recently Jason Kander.
Cella, a startup looking to disrupt the consumer storage space, was in the process of raising capital. To help launch their brand and better communicate it to potential investors, they approached us to help develop their branding, including their brand identity and logo.
A requirement for getting into a VW bus and having your picture taken is that a rad logo must be on it. Everyone knows that. So when our friend John brought his literal bus into our figurative shop, can you guess what we did? If you guessed “slapped a rad logo on it” then you friend, are the big winner.
Branding is a word that is used a lot – not just in our industry, but in the business world as a whole. But what is branding? It’s a slightly difficult question, because branding is often defined not by what it is, but by the most common applications of it. Branding is when you design a logo. Branding is when you design a website with a look-and-feel specific to that company. Branding is when you mark an animal with a branding iron. While all of these statements are true, none of them can really serve as a proper definition of branding.
Branding is the promotion of a particular product or company by means of advertising and distinctive design. It is a communication tool, used to capture the message of a company and deliver it through visuals. It is not something that a company does once and then checks off their list; it is an on-going process that enables businesses to increase their visibility and achieve their goals.
UPDATE: The business for Team Cocktail kept growing, so they came to us for a website design reboot! Check out our latest work for them in our Team Cocktail case study and portfolio.
When a company engages us to solve a problem facing their business, one of the questions we have to answer is, “Does this company LOOK like who they are and what they’re doing?” Team Cocktail, a clothing and accessory company, asks a similar question to people who are out to have fun: “Do you LOOK like it?” If not, they offer a full line of products, designed by Johnny Lightning Strikes Again, for sale on their e-commerce website, also designed and developed by Johnny Lightning Strikes Again.
Branding and design aren’t topics normally discussed by media outlets like CNN and BBC. But when Gap rolled out a new logo, found out that everyone hated it, and took it back, that’s exactly what happened. READ MORE →
