An article written by David Cecil, our Director of Strategy, was featured in this month’s issue of Thinking Bigger, a Kansas City magazine dedicated to helping smart companies think bigger. David’s article focused on a topic that is near and dear to our heart at Johnny Lightning Strikes Again – how to make sure businesses are investing their marketing dollars wisely.

Here is a quote from the article:

As a business owner, it’s all too easy to be tempted by the newest trend in marketing. Sometimes, these new ideas are very helpful. Too often, though, small businesses latch onto marketing concepts without asking tough, practical questions first. They hear a buzzword and assume that if it is working for others, it will work for them, too.

Entrepreneurs need to make sure a new marketing strategy is right for their particular venture, or they risk misallocating their marketing budget. There are three important questions to ask when tempted by a shiny new buzzword.

To read the full article, please pick up the April 2012 issue of Thinking Bigger or click here to read it online.

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