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Branding a Startup: Brand Identity and Logo for Cella - Johnny Lightning Strikes Again

Cella, a startup looking to disrupt the consumer storage space, was in the process of raising capital. To help launch their brand and better communicate it to potential investors, they approached us to help develop their branding, including their brand identity and logo.

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Marlow White Uniforms K-Cup Packaging Design - Johnny Lightning Strikes Again

Did you know coffee and the American military have a longstanding history? Neither did we until we were tasked with designing custom K-Cup packaging for premium military dress uniform company Marlow White Uniforms. Having done branding work for them before, we needed to find a way to tie their brand into their new line of coffee. We dug into the history books (read: Internet) to see what we could find.

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Pay-Per-Click Advertising Campaign - Johny Lightning Strikes Again

Spring Dance Hot Tubs has been a client since our early days, and while we can’t take any credit for their awesome name, we can take some credit for their internet sales success. Why? Because we started managing their pay-per-click (PPC) advertising via Google AdWords campaigns a few years ago, and they kept paying us to do it, so we must have been doing something right. Right?

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Wildwood Booklet Design Illustrations - Johnny Lightning Strikes Again

Since a summer camp should be fun, its brochure should obviously look fun too. If it doesn’t, it just doesn’t work. That’s why we made sure that Wildwood, a classic Kansas City summer camp and outdoor education center, got not just a mind-blowing brochure—they got a whole booklet.

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LED2 Light Bulb Packaging Design - Johnny Lightning Strikes Again

What costs less than $2 in energy a year and lasts 30,000 hours? An LED light bulb. It’s the most energy-efficient kind of light bulb you can get, which is why, when LED2 Lighting approached us for packaging design, we knew the box their bulbs came in needed a sustainable look and feel to match.

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Self Service Bank Marketing Campaign - Johnny Lightning Strikes Again

As more banks make their offerings more digital, it’s not always a given that their customers will make the switch, too. While new digital options like mobile apps, web chat, and online banking can largely make customers’ banking more convenient, old habits of driving to a branch or calling customer service die hard.

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Change.Org-Style Campaign for Youth Emerging from Foster Care - Johnny Lightning Strikes Again

West Virginia’s Sugar Grove naval base was closing, and the state had two major options of what to turn the land into next—another state prison or a career college for youth who age out of foster care. KVC Health Systems approached us to help them quickly rally support and fight for the latter.

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Media Planning for the Greenhouse Industry - Johnny Lightning Strikes Again

We recently had the pleasure of planning and implementing a whole year’s worth of marketing for Stuppy Greenhouse, a Kansas City-based greenhouse and aquaponics system designer and manufacturer who develops solutions for commercial growers and educators across the country.

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Bank Customer Onboarding Microsite & Email Campaign - Johny Lightning Strikes Again

Customer turnover is a real worry in the banking world, and, after 90 days, it’s common for many customers to just leave. We didn’t want Academy Bank’s customers to do that, so we thought up some ways to improve their experience and help them get more out of banking. Our first idea was to give out free money, but evidently that wasn’t in budget, so plan B it was.

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Non-Profit Annual Reports Design - Johnny Lightning Strikes Again

A few years back, we helped non-profit KVC Health Systems completely overhaul their branding and websites, an effort which involved a lot of asset creation up front for a vast range of collateral across their different organizations. That same year and every year since they have come to us for help with designing their annual report.

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