Pearl Auto Group asked us to help with their branding as they launched a series of car dealerships. We said sure, for a free car. They said no. We said okay, deal!
Logo & Branding
One important aspect of branding an auto dealer is making sure the dealer’s logo can stand alone as well as effectively pair with the automaker’s (in this case initially, Chevy’s). It should be memorable and unique yet neutral enough to support a wide variety of collateral, locations, and automakers as the dealership expands.
Service Appointment & Business Cards
We created three different types of business cards: individual, location specific, and appointment cards for service centers. Bet you wish you had one.