Academy Bank is a full-service community bank with a large network of both traditional and in-store (i.e. Walmart) branch locations across Kansas, Missouri, Colorado, Arizona, and Florida. Together as part of a family of banks led by Dickinson Financial Corporation, they have over $1 billion in assets and help individuals and businesses, both big and small, with any of their banking and lending needs.
Outdated and difficult to maintain, the Academy Bank website was overdue for an overhaul. Top desired improvements included updating the brand, rewriting all material, implementing mobile-friendly design and development, increasing SEO, and building a content management system to make updates easier. Between its personal, business, and commercial audiences, the bank had three separate sets of objectives and content needs, not to mention various other business objectives from internal departments we needed to balance.
Banking doesn’t always seem simple, but we like to think we made big strides with academybank.com. Its streamlined structure makes it easy to find the products and answers you’re looking for, while all new copy and visuals give everything a refreshing lift. Built to balance and meet the project’s many objectives, the resulting website exceeds industry conventions and offers a vastly improved customer experience.
See other work we have done for Academy Bank to effectively onboard new customers and promote online and mobile banking tools. You can also check out the military recruit onboarding campaign we have done for their affiliate Armed Forces Bank or the wide range of digital and print marketing campaigns we have done for both banks.