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Being funny is serious business

Posted in News on by JLSA

Easy, Tiger and Andrews McMeel Universal Sarah Cooper's 100 Tricks to Appear Smart in Meetings

We’ve been hard at work, but how are you supposed to know that if we don’t tell you? There are a couple of projects—funny ones—we’ve been meaning to tell you about for a while now. Today feels like the right day.

We were fortunate enough to partner with both Andrews McMeel Universal (AMU) and Easy, Tiger, a subsidiary of Hallmark Cards. AMU needed some help launching Sarah Cooper’s hilarious satirical book “100 Tricks to Appear Smart in Meetings,” and Easy, Tiger needed a more robust e-commerce solution for selling their cards, decor, and beyond.

For these brands, being funny is serious business. In both cases, they needed an agency that would “get” them and help reflect what makes them so darn sassy in the first place. Being both hilarious and sassy (some also say good looking), we ended up being the perfect fit.

See for yourself!

Easy, Tiger in “E-commerce for awesome people”

Andrews McMeel Universal in “100 Tricks to Appear Smart in Meetings”