Stuff that does stuff
Sometimes we make stuff that communicates stuff and sometimes we make stuff that does stuff. Sometimes, we do both. Fetch is one of those times where we did both.
Do right: Our process and the philosophy behind it
Our motto at Johnny Lightning Strikes Again is “do right”, and it it affects almost everything we do. The most noticeable impact, however, is found in the process we go through from the moment a project with a new or existing client is being considered to its completion.
Starting a business by starting with branding
In 2010, we were at a poolside event and met an MBA student from a Kansas City college and he shared a concept for a bar & restaurant that he and a few of his fellow students were considering pursuing. There was one thing that made us believe that they had the right stuff to do it – they wanted to start with the brand.
User Interface Design
What is user interface design? In the past 30 years, the ways in which we interact with content have changed significantly. No longer do we simply pick up a piece of paper and read from left to right — we [...]
Logo mistakes
Branding and design aren’t topics normally discussed by media outlets like CNN and BBC. But when Gap rolled out a new logo, found out that everyone hated it, and took it back, that’s exactly what happened.
Pretty or effective?
We posted an article a few weeks ago that was called, “Effective or pretty?” The point of it was to question whether designers had become so focused on being fancy strategic experts that we’ve lost sight of the fact that [...]
Effective or pretty?
We just passed around a great article by Mark Cook, a professor of graphic design at the University of Notre Dame, which questions what the purpose of a graphic designer should be. Here is an excerpt from the full article, [...]
Typography matters, people!
Typography is the “style and appearance of printed matter” and there is a reason that we bore clients to death discussing the brand ramifications of serif and sans serif fonts. It matters! Cavs owner’s letter mocked for Comic Sans font
Good Designers vs. Great Designers (Part 2 – Communication)
In my last post, I brought up a question that everyone considering hiring a design firm will inevitably ask themselves – what is the difference between a good designer and a great designer? I’d like to explore the first differentiator [...]
Good Designers vs. Great Designers (Part 1 – Introduction)
I recently came across a presentation by a designer, speaker, and author named Cameron Moll called, “Nine skills that separate good and great designers.” Needless to say, it struck a chord, because it’s a topic that we spend a great [...]
Older Posts