Category: Specialties

Helping Military Recruits Get a Good Financial Start

Posted in Strategy on May 22, 2018 by JLSA

Military Recruit Marketing & Bank Onboarding Campaign - Johnny Lightning Strikes Again

Armed Forces Bank is a full-service bank that serves military members across the world, the majority of which are new recruits who never walk into a branch and have little experience with handling finances. This and the fact they are gone for 8 to 12 weeks for basic training makes onboarding these customers especially tricky, which is why Armed Forces Bank approached us to help develop an onboarding and financial literacy campaign to turn these recruits into lasting customers who can start their financial lives on the right foot.

Posted in News on March 13, 2018 by JLSA

Marketing for Humor Brands - Easy, Tiger and Andrews McMeel Universal Sarah Cooper's 100 Tricks to Appear Smart in Meetings - Johnny Lightning Strikes Again

We’ve been hard at work, but how are you supposed to know that if we don’t tell you? There are a couple of projects—funny ones—we’ve been meaning to tell you about for a while now. Today feels like the right day.

Posted in News on June 30, 2015 by JLSA

A requirement for getting into a VW bus and having your picture taken is that a rad logo must be on it. Everyone knows that. So when our friend John brought his literal bus into our figurative shop, can you guess what we did? If you guessed “slapped a rad logo on it” then you friend, are the big winner.

Posted in News on June 4, 2014 by JLSA

KVC Health Systems Website Design Development - Johnny Lightning Strikes Again

The month of May has been a busy one. This month, we marked the end of a phenomenal project by launching a brand new website for KVC Health Systems—a locally-based nonprofit organization that does really great work for kids and families throughout the country.

After closely working with them for more than a year, KVC now has a family of six websites all newly branded with a handmade look and a message that “People Matter.”

Posted in News on March 27, 2014 by JLSA

Kansas City Streetcar Website Design Development - Johnny Lightning Strikes Again

As people who love downtown Kansas City, we believe there’s no more important project for the future of the city than the construction of the streetcar starter line. So when we were selected to design the new kcstreetcar.org, we were both tremendously excited and extremely proud.

Posted in News on March 15, 2013 by JLSA

Deborah Lewis is the Mobile Director at Overstock.com, one of the nation’s leading online retailers. We’ve worked extremely closely with Deborah on Overstock.com’s mobile website and their iPhone, iPad, and Android applications. If anyone can attest to our capabilities when it comes to mobile, it’s her. Here’s what she had to say:
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Stuff that does stuff

Posted in News on March 30, 2012 by David Cecil

Fetch Website Design, Development, and Branding - Johnny Lightning Strikes Again

One of the most important questions we answer for our clients is how creative services can be leveraged to achieve their objectives. They know what an agency does, but they want to know what an agency can do for them. Since a lot of creative is subjective, we often find ourselves talking about intangible benefits — customer loyalty, emotional connection, and trust. Intangible benefits aren’t the whole story, however. Creative services, especially web and application development, can also provide a business with functional tools that make life easier.

Posted in Strategy on September 6, 2011 by James Penman

User Interface Design - Information Architecture Diagram - Johnny Lightning Strikes

What is user interface design?

In the past 30 years, the ways in which we interact with content have changed significantly. No longer do we simply pick up a piece of paper and read from left to right — we click, we surf, we roll over, and we search. As these systems have become more complicated it has become increasingly important to make them seem easy. This is the purpose of user interface design.

User interface design, or user experience design, is the process of designing how a user interacts with a given system, whether that system be a website, an application, or a piece of software. It has a hand in all aspects of interaction — how a user perceives a system, how they learn it, and how they use it. While user interface design is primarily associated with digital products, the philosophy behind the field is much older than websites and software. As soon as humans started building machines that required people to operate, someone had to think about how this operation could be carried out as smoothly as possible.

Posted in News on May 31, 2011 by JLSA

Lyndsey Higgins, Co-Founder of Team Cocktail, was nice enough to write a little bit about their experience working with us on their branding, clothing, and web design project:

Posted in News on March 17, 2011 by JLSA

Branding is a word that is used a lot – not just in our industry, but in the business world as a whole. But what is branding? It’s a slightly difficult question, because branding is often defined not by what it is, but by the most common applications of it. Branding is when you design a logo. Branding is when you design a website with a look-and-feel specific to that company. Branding is when you mark an animal with a branding iron. While all of these statements are true, none of them can really serve as a proper definition of branding.

Branding is the promotion of a particular product or company by means of advertising and distinctive design. It is a communication tool, used to capture the message of a company and deliver it through visuals. It is not something that a company does once and then checks off their list; it is an on-going process that enables businesses to increase their visibility and achieve their goals.