100 Tricks to Appear Smart in Meetings
Andrews McMeel Universal →
People often use the terms advertising and marketing interchangeably, but advertising is only a piece of a company’s overall marketing strategy. Let’s not downplay its importance, however – advertising equals awareness and a lack of awareness can kill any branding or marketing initiative.
Think of it this way: You have a great product, you have a well-crafted message that provides a compelling reason for people to buy, but you don’t have a way to put that message in front of your audience. That problem is solved through advertising, whether it is as small as a banner ad on a website or as awesome as a Super Bowl ad (please hire us to do a Super Bowl ad).
Advertising requires a lot of creativity, but it also requires a lot of strategy. A great ad grabs your attention, but great advertising must consider where the audience is and how to reach them. If the funniest commercial ever created airs on a channel nobody watches, that’s not great advertising.
Johnny Lightning Strikes Again is a full service creative agency, so advertising is just one of many tools we can use to solve the problems that are affecting our clients’ ability to build their brand, improve sales, or achieve their objectives. For a comprehensive list of what we offer, please visit our services page. If you are interested in considering us for your next advertising project — or for any additional branding, design or marketing needs — we’d love to hear from you through the form below.