I started this post thinking I would do a quick dump of the technical considerations that go into excellently designed and positioned websites. A lot of people want their website to have specific functionality, be built on specific technology, and be optimised in specific ways; however, a lot of people have no flipping clue what they want, let alone need. The article I imagined I’d be writing would be for the latter group, a sort of primer on the technical decisions that would need to be made. However, I knew I was in trouble when my basic article outline was over a thousand words on various considerations.