Meet Copywriter Abbey Hugo

Posted on by JLSA

Copywriter Abbey Hugo sitting in JLSA's office

When we hired Abbey Hugo, there was a pretty good chance she was secretly a robot. We’d only ever seen her virtually, she always knew the right thing to say, and her hair looked almost too good. Yet, robot or not, we were hyped to bring her on board. (Since then, we have been able to confirm she’s real.)

Abbey is the newest member of the JLSA team. We scooped her up shortly after her December graduation from Northwest Missouri State University. She studied mass media: multimedia journalism with a minor in English: writing—which is just a convoluted way to say she knows how to write stuff and write it well. So, we decided to give her a chance to do just that and brought her on as a copywriter.

Then we gave her the same hot seat questioning we like to give everyone around here. It went something like this:

What’s the most impressive thing about you?

Oof. Starting off with an easy one, I see. Well, I swam in a shark tank once! And I started my first full-time job in the middle of a pandemic. That seems like quite the accomplishment to me.

How’d you end up at JLSA?

Apparently I’m super funny. That’s how I landed myself here. The JLSA website said contact us if you have a great joke, and I took them up on the offer.

What was the joke?

Oh, I’d rather not say. It’s kind of like a magician never revealing his tricks.

What do you do other than [supposedly] tell great jokes?

I write! I’m a copywriter here at JLSA. That means I handle the word-related parts of marketing. Other than that, I drink a lot of coffee, wear a lot of turtlenecks, go on a lot of road trips, and play a lot of Scrabble.

What do you think of JLSA so far?

Working at JLSA is a constant adventure. Every day, I get to learn something new and exercise my creativity in unique and inventive ways. The commute isn’t bad either, given I’m working from home.